DW Fitness First

The merger of DW Sports, DW Fitness and Fitness First created DW Fitness First. We worked alongside CAB Studios to create both their Gym and Retail site's, based on the new brand and facilities.

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Complex, yet simple... user flows

We created multiple empathy maps and userflows for all of the clients core demographic. This created not only a great UCD, but also consideration for the users psyche and motivations throughout their journey.

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Designing a system

We proposed a graphically rich design system that could work in a modular way across both sites. Blocks can be beautiful too you know!

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